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RE:YOU
Brow Serum
Brow Serum Detail
Brow Serum Lifestyle
Brow Serum Ingredients
Brow Serum Results
4.9 stars
 •  20+ reviews

Dual-Path Brow Serum

for thinning brows

A water-based daily brow serum that supports brow density, promotes fuller-looking brows, and reduces visible shedding without drugs or hormones.

Proprietary NOVOGRO™ Technology

Dermatologist Recommended

Light-weight Formula

Most popular

30-Day Supply

SAVE 25%

$96

$128

$3.20/day

  • Refill Every 30 Days
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Best value

90-Day Supply

SAVE 43%

$219

$384

$2.43/day

  • FREE Welcome Gift ($56)
  • Refill Every 90 Days
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  • 90-Day Money-Back Guarantee
Luxe Cosmetic Bag

$56

FREE Luxe Cosmetic Bag

90 Day Money Back Guarantee

90 Day Money Back Guarantee

Dermatologist-backed innovation

Dermatologist-backed innovation

Pause or Cancel Anytime

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Frequently Asked Questions

Water, Propanediol, Dimethyl Isosorbide, Alcohol Denat., Pentylene Glycol, PEG-8 Dimethicone, Glycerin, Capixyl™ (Trifolium Pratense (Clover) Flower Extract, Acetyl Tetrapeptide-3), Propylene Glycol, Polysorbate 20, Proprietary NOVOGRO™ actives (NOVOGRO™ 273, NOVOGRO™ 623, NOVOGRO™ 624), Phenoxyethanol, Sodium PCA, Saw Palmetto Extract Juice, Aloe Barbadensis Leaf Juice Powder, Glutathione, Acetyl Tetrapeptide-3, Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Keratin, Sodium Lactate, Centella Asiatica Extract, Pea Sprout Extract, Ethylhexylglycerin, Hibiscus Sabdariffa Flower Extract, Hydroxyethylcellulose, Potassium Hydroxide, Apigenin, Fragrance
Most brow serums rely on basic peptides and botanical blends without real clinical data. RE:YOU is neither. It is powered by the same NOVOGRO™ technology behind our hair serum, a proprietary set of molecules first clinically validated in a 190 participant hair study. If you are looking for results you can see and data you can trust, yes, it is worth it.
Yes. RE:YOU Dual-Path Brow Serum is formulated without prostaglandins, hormones, or drugs, the ingredients most commonly linked to eye irritation or iris pigmentation changes associated with prescription lash/brow treatments. Apply only to the brow area and avoid direct contact with the eye. If contact occurs, rinse thoroughly with cool water.
Yes, as long as the follicle isn't permanently damaged. It's particularly effective for brows thinned by over-plucking, hormonal shifts, or age-related density loss.
Yes. RE:YOU Dual-Path Brow Serum is safe to use over microblading or tattoos and won't affect them or hinder the serum's effectiveness in any way.

One 3 mL Brow Serum lasts approximately 30 days when used as directed. More than 90% of users saw noticeable results within 90 days, so we recommend committing to three bottles to experience the full benefits.

If you do not see or feel a difference after 90 days of consistent use, we will refund your money. No shipping the bottle back. It is the same timeline as our clinical trial, because that is how long the science takes to show up. Please follow the instructions on our guarantee page to qualify. We just ask you to track your progress which should also help you stay consistent enough to see results!

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Our Solution

3 Breakthrough Molecules.
One Healthier Brow Ecosystem.

RE:YOU was designed to support multiple aspects of brow health. Our Harvard-trained scientists screened over 20 million molecules to invent NOVOGRO™ - specifically designed to support fuller, denser-looking brows.

NOVOGRO™ 623 + 624

Description

Revitalizes and energizes the brow's growth engine.

Results

Helps support thicker, and denser-looking hair by improving brow follicle health.

NOVOGRO molecule structure diagramNOVOGRO molecule structure diagram
Hair follicle cross-section illustration

Inside Your Follicle

longterm brow health

What to Expect

Immediately

Absorbs in seconds. Lightweight and comfortable with no tacky residue.

Day 30

Brows appear healthier and more conditioned.

Day 60

Brows begin to look fuller and more defined. Sparse areas may appear more filled in.

Day 90

Visibly fuller, denser-looking brows.

What To Expect

Comparison

Why Traditional Solutions Have Failed

Most women discover RE:YOU after trying a peptide, botanical, or prostaglandin brow serum. Here's how RE:YOU compares.

Comparison rows
RE:YOU

PEPTIDE-BASED

Visible Results

As early as 4 weeks*

Typically 8–12 weeks

Texture

Lightweight, water-based formula

Often gel-like and slightly sticky

How It Supports Brow Growth

Targets the follicle with multi-pathway support*

Relies primarily on peptide signaling

Innovation

Proprietary NOVOGRO™ Technology*

Familiar peptide blends

Side Effects

Hormone-free with no drug-related side effects*

Minimal reported concerns

Customer Reviews

“The thin spots in my brows seem less noticeable now. It fits easily into my routine and the results have been worth the wait.”

Michelle T.

35 years old

“I’ve always had sparse brows, especially at the tails. After a couple of months, they look noticeably fuller and I don’t need as much brow pencil anymore.”

Yulin Z.

52 years old

“I love how lightweight it feels. No residue, no irritation, and my brows look healthier and more defined than before.”

Jennifer L.

41 years old

“The thin spots in my brows seem less noticeable now. It fits easily into my routine and the results have been worth the wait.”

Michelle T.

35 years old

“I’ve always had sparse brows, especially at the tails. After a couple of months, they look noticeably fuller and I don’t need as much brow pencil anymore.”

Yulin Z.

52 years old

how to use

Your Daily Ritual

Apply morning or night to clean, dry skin

Step 1

Apply to the brow area, following the natural shape of your brows. Concentrate on sparse tails, arches, or gaps.

Step 2

Allow 10 seconds to absorb before applying makeup or brow products. Do not rinse.

Step 3

Use twice daily for best results.

every ingredient has a purpose

Plus 6 Premium Botanicals

Botanical extracts in laboratory petri dishes
  • Clover flower extract

    Clover flower extract

    Supports the scalp environment for fuller-looking hair

  • Aloe leaf extract

    Aloe leaf extract

    Helps keep the scalp calm and hydrated

  • Pea sprout extract

    Pea sprout extract

    Supports stronger-looking hair at the root

  • Hibiscus extract

    Hibiscus extract

    Rich in antioxidants that help protect and support brow health

  • Centella asiatica extract

    Centella asiatica extract

    Supports a healthy scalp foundation

  • Saw palmetto fruit extract

    Saw palmetto fruit extract

    Provides concentrated fatty acids to reduce testosterone converting to DHT