Discover the Science
Behind RE:YOU
We tackled the root causes of hair thinning using our proprietary AI technology and discovered three, revolutionary new molecules. Our suite of breakthrough molecules, NOVOGRO™, is outperforming gold standard solutions.
Hair Thinning Isn't
Just on the Surface.
Neither Is the Solution
Hair Thinning Isn't
Just on the Surface.
Neither Is the Solution
The Problem
Hair Doesn't Thin for One Reason.
Many Systems Break Down at Once.
Hair thinning is driven by the decline of multiple systems. Most solutions today were never made to address them specifically.
Hair FollicleEcosystem
Hair FollicleCommand Center
Root Causes of Hair Thinning
Dermal papilla cells are the command center of every hair follicle, controlling growth and thickness. With age and stress, their activity declines, shortening the growth phase and producing thinner hair each cycle until growth eventually stops.1
Each follicle relies on a scalp microenvironment that's rich in oxygen and regenerative signals. When this environment declines, blood vessel formation and tissue repair slow, weakening the follicle and disrupting healthy hair growth.2
- 1.Morgan, B., et al., Cold Spring Harbor Perspectives in Medicine, 2026
- 2.Bukowiecki, J., et al., Skin Pharmacology and Physiology, 2021
Meet Our Discovery Engine
From Millions of Molecules,
To Three That Work
While others re-purpose existing ingredients, RE:YOU's AI-powered platform discovers new molecules designed specifically for hair follicles.
Step 1
Finding the right molecules
We uncovered the biology behind hair follicle decline, screened ~20 million molecules, and trained AI to identify the most promising candidates.1
- 1.Qu, Z. et al. BIORXIV, 2026.
- 2.Kageyama, T., et al., Science Advances, 2022
Our Proprietary Technology
Introducing NOVOGRO™
Invented to tackle the root causes of hair thinning.
restorerThe restorer
Invented to tackle the root causes of hair thinning.
Proven Improvement Across
Key Biological Systems
NOVOGRO™ was evaluated across multiple laboratory models, demonstrating improved follicle health and a healthier scalp microenvironment.
Multiple Aspects Of Hair Follicle Health
Dermal Papilla Cell Health
+20%
Improvement in dermal papilla cell health
Dermal Papilla Cell Health
+20%
Improvement in dermal papilla cell health
Dermal papilla cells are located at the base of each hair follicle. NOVOGRO™ increased activity in human dermal papilla cells by 20% compared to control1.
Scalp Environment Restoration
52%*
Increase in growth-supporting signaling
Scalp Environment Restoration
52%*
Increase in growth-supporting signaling
HIF-1α helps hair follicle surrounding cells respond to low oxygen by activating core repair pathways2. In laboratory testing, NOVOGRO™ demonstrated activity in this key cellular signaling pathway1.
Pro-Growth Factor Conditioning
+15%
Higher production of pro-growth factors
Pro-Growth Factor Conditioning
+15%
Higher production of pro-growth factors
Hair follicle cells require a continuous supply of nutrients and growth factors to support health growth3. In laboratory testing, NOVOGRO™ improved pro-growth factor production and cellular metabolism by 15% compared to the control1.
- 1.Qu, Z. et al. BIORXIV, 2026.
- 2.Yano, K., et al., Journal of Clinical Investigation, 2001
- 3.Bellani, D., et al., Stem Cell Research & Therapy, 2025
Head to Head Comparison
RE:YOU Outperforms
Every Competitor Tested
Dermal Papilla Cell Health
RE:YOU delivers superior support for healthier dermal papilla cells.
% improvement
- Read the preprint: Qu, Z. et al. AI-enabled discovery of small molecules targeting complementary pathways for hair follicle rejuvenation. BIORXIV, 2026.
One of the Beauty Industry's Most Rigorous Clinical Trials. One Question:
How Well Does It Work?
Every claim we make is grounded in clinical evaluation. RE:YOU was rigorously tested in a randomized, double-blinded clinical study to measure visible hair growth.
190 Participants
Women with visible hair thinning (Ludwig Scale I-3 to II-2).
90 Days
Daily application with regular machine and expert assessments.
Double-Blinded
Neither participants nor evaluators knew which product was used.
Rigorous Comparison
Compared directly against minoxidil, the current gold standard, instead of placebo.
190 Participants
Women with visible hair thinning (Ludwig Scale I-3 to II-2).
90 Days
Daily application with regular machine and expert assessments.
Double-Blinded
Neither participants nor evaluators knew which product was used.
Rigorous Comparison
Compared directly against minoxidil, the current gold standard, instead of placebo.
After 90 days of daily use, participants reported visible changes in how their hair looked and felt: reduced shedding and thicker, fuller-looking hair
Saw thicker hair after just 90 days.
Greater improvement in overall hair thinning than minoxidil.
Overall higher satisfaction vs. baseline.
Saw new growth in areas where the serum was applied in just 90 days.
After 90 days of daily use, participants reported visible changes in how their hair looked and felt: reduced shedding and thicker, fuller-looking hair
Saw thicker hair after just 90 days.
Greater improvement in overall hair thinning than minoxidil.
Overall higher satisfaction vs. baseline.
Saw new growth in areas where the serum was applied in just 90 days.
Alongside participant feedback, objective laboratory measurements confirmed measurable improvements in multiple indicators of hair health after 90 days.
To provide a complete picture of performance, RE:YOU's clinical study measured results using four independent evaluation methods.
1
Machine Imaging
Full-HD scalp imaging measured hair count, density, thickness, and length at baseline, and 90 days.
2
Expert Clinical Assessment
Board-certified dermatologists independently evaluated visible improvements using standardized grading methods.
3
Standardized Comb Testing
Hair shedding was measured using standardized comb testing and hair counting throughout the study.
4
Patient-Reported Outcomes
Validated questionnaires captured participants' experiences with shedding, thickness, fullness, and new growth.
Before & after
Visible Results.
Real People.
Representative before-and-after photography from participants following 90 days of consistent use.
Participant 034
Age: 65
