Discover the Science
Behind RE:YOU
We tackled the root causes of hair thinning using our proprietary AI technology and discovered three, revolutionary new molecules. Our suite of breakthrough molecules, NOVOGRO™, is outperforming gold standard solutions.
Hair Thinning Isn't
Just on the Surface.
Neither Is the Solution
Hair Thinning Isn't
Just on the Surface.
Neither Is the Solution
The Problem
Hair Doesn't Thin for One Reason.
Many Systems Break Down at Once.
Hair thinning is driven by the decline of multiple systems. Most solutions today were never made to address them specifically.
Hair FollicleEcosystem
Hair FollicleCommand Center
Root Causes of Hair Thinning
Dermal papilla cells are the command center of every hair follicle, controlling growth and thickness. With age and stress, their activity declines, shortening the growth phase and producing thinner hair each cycle until growth eventually stops.1
Each follicle relies on a scalp microenvironment that's rich in oxygen and regenerative signals. When this environment declines, blood vessel formation and tissue repair slow, weakening the follicle and disrupting healthy hair growth.2
- 1.Morgan, B., et al., Cold Spring Harbor Perspectives in Medicine, 2026
- 2.Bukowiecki, J., et al., Skin Pharmacology and Physiology, 2021
Meet Our Discovery Engine
From Millions of Molecules,
To Three That Work
While others re-purpose existing ingredients, RE:YOU's AI-powered platform discovers new molecules designed specifically for hair follicles.
Step 1
Finding the right molecules
We uncovered the biology behind hair follicle decline, screened ~20 million molecules, and trained AI to identify the most promising candidates.1
- 1.Qu, Z. et al. BIORXIV, 2026.
- 2.Kageyama, T., et al., Science Advances, 2022
Our Proprietary Technology
Introducing NOVOGRO™
Invented to tackle the root causes of hair thinning.
restorerThe restorer
Invented to tackle the root causes of hair thinning.
experts and press
Recommended by Experts
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
Proven Improvement Across
Key Biological Systems
NOVOGRO™ was evaluated across multiple laboratory models, demonstrating improved follicle health and a healthier scalp microenvironment.
Multiple Aspects Of Hair Follicle Health
Dermal Papilla Cell Health
+20%
Improvement in dermal papilla cell health
Dermal Papilla Cell Health
+20%
Improvement in dermal papilla cell health
Dermal papilla cells are located at the base of each hair follicle. NOVOGRO™ increased activity in human dermal papilla cells by 20% compared to control1.
Scalp Environment Restoration
52%*
Increase in growth-supporting signaling
Scalp Environment Restoration
52%*
Increase in growth-supporting signaling
HIF-1α helps hair follicle surrounding cells respond to low oxygen by activating core repair pathways2. In laboratory testing, NOVOGRO™ demonstrated activity in this key cellular signaling pathway1.
Pro-Growth Factor Conditioning
+15%
Higher production of pro-growth factors
Pro-Growth Factor Conditioning
+15%
Higher production of pro-growth factors
Hair follicle cells require a continuous supply of nutrients and growth factors to support health growth3. In laboratory testing, NOVOGRO™ improved pro-growth factor production and cellular metabolism by 15% compared to the control1.
- 1.Qu, Z. et al. BIORXIV, 2026.
- 2.Yano, K., et al., Journal of Clinical Investigation, 2001
- 3.Bellani, D., et al., Stem Cell Research & Therapy, 2025
Head to Head Comparison
RE:YOU Outperforms
Every Competitor Tested
Dermal Papilla Cell Health
RE:YOU delivers superior support for healthier dermal papilla cells.
% improvement
- Read the preprint: Qu, Z. et al. AI-enabled discovery of small molecules targeting complementary pathways for hair follicle rejuvenation. BIORXIV, 2026.
One of the Beauty Industry's Most Rigorous Clinical Trials. One Question:
How Well Does It Work?
Every claim we make is grounded in clinical evaluation. RE:YOU was rigorously tested in a randomized, double-blinded clinical study to measure visible hair growth.
190 Participants
Women with visible hair thinning (Ludwig Scale I-3 to II-2).
90 Days
Daily application with regular machine and expert assessments.
Double-Blinded
Neither participants nor evaluators knew which product was used.
Rigorous Comparison
Compared directly against minoxidil, the current gold standard, instead of placebo.
190 Participants
Women with visible hair thinning (Ludwig Scale I-3 to II-2).
90 Days
Daily application with regular machine and expert assessments.
Double-Blinded
Neither participants nor evaluators knew which product was used.
Rigorous Comparison
Compared directly against minoxidil, the current gold standard, instead of placebo.
After 90 days of daily use, participants reported visible changes in how their hair looked and felt: reduced shedding and thicker, fuller-looking hair
Saw thicker hair after just 90 days.
Greater improvement in overall hair thinning than minoxidil.
Overall higher satisfaction vs. baseline.
Saw new growth in areas where the serum was applied in just 90 days.
After 90 days of daily use, participants reported visible changes in how their hair looked and felt: reduced shedding and thicker, fuller-looking hair
Saw thicker hair after just 90 days.
Greater improvement in overall hair thinning than minoxidil.
Overall higher satisfaction vs. baseline.
Saw new growth in areas where the serum was applied in just 90 days.
Alongside participant feedback, objective laboratory measurements confirmed measurable improvements in multiple indicators of hair health after 90 days.
To provide a complete picture of performance, RE:YOU's clinical study measured results using four independent evaluation methods.
1
Machine Imaging
Full-HD scalp imaging measured hair count, density, thickness, and length at baseline, and 90 days.
2
Expert Clinical Assessment
Board-certified dermatologists independently evaluated visible improvements using standardized grading methods.
3
Standardized Comb Testing
Hair shedding was measured using standardized comb testing and hair counting throughout the study.
4
Patient-Reported Outcomes
Validated questionnaires captured participants' experiences with shedding, thickness, fullness, and new growth.
Before & after
Visible Results.
Real People.
Representative before-and-after photography from participants following 90 days of consistent use.
Age: 65
Age: 49
Age: 60
Age: 58
Age: 65
