Clinically Tested. 90-Day Money-Back Guarantee.

RE:YOU

Better Science,
Designed for Visibly
Thinning Hair

“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both the follicle and the healthy scalp environment needed for hair growth.”
— Dr. Katie Beleznay | Board Certified Dermatologist

As Featured In

Our Proprietary Science

The Answer to Your Hair Thinning Lives Beneath the Surface.

Hair thins because your follicles start losing energy and the scalp environment around them is no longer supporting growth. Aging, menopause, and stress all accelerate this decline. Most products address one of these, or neither. RE:YOU was built to tackle both.

The hair growth phase (anagen) requires tremendous cellular energy. NOVOGRO™ 623 and 624 supports the health of the hair follicle, the command center of growth 1. This supports healthier, thicker, and denser hair.

Follicle growth requires an optimal scalp environment 2. NOVOGRO™ 273 helps restore the scalp environment, supporting the nourished foundation for optimal growth.

  1. 1.Paus, R., et al. New England Journal of Medicine, 1999
  2. 2.Yano, K., et al., Journal of Clinical Investigation, 2001

Suitable for All Genders

Newly Invented Molecules for Thinning Brows.

Dual-Path Brow Serum

derm-backed

Starts at $73/month $128

Shop Now

Suitable for All Genders

Newly Invented Molecules for Hair Thinning.

Dual-Path Hair Revival Serum

clinically tested

Starts at $83/month $138

Shop Now

Suitable for All Genders

Newly Invented Molecules for Thinning Brows.

Dual-Path Brow Serum

derm-backed

Starts at $73/month $128

Shop Now

Suitable for All Genders

Newly Invented Molecules for Hair Thinning.

Dual-Path Hair Revival Serum

clinically tested

Starts at $83/month $138

Shop Now

experts and press

Recommended by Experts

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Melissa Gisoni

Melissa Gisoni

Star of the series Dance Moms

Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Melissa Gisoni

Melissa Gisoni

Star of the series Dance Moms

Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Melissa Gisoni

Melissa Gisoni

Star of the series Dance Moms

Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.

Before & after

Visible Results.
Real People.

Representative before-and-after photography from participants following 90 days of consistent use.

Before
After
Crown before photo

Age: 65

Crown after photo
Before
After
Mid-Scalp before photo

Age: 49

Mid-Scalp after photo
Before
After
Diffuse Thinning before photo

Age: 60

Diffuse Thinning after photo
Before
After
Hairline before photo

Age: 58

Hairline after photo

Customer Reviews

Mike L.
“I started noticing my hair thinning around the crown and wasn’t sure anything would help at my age. A few months in with RE:YOU, my hair feels thicker and looks fuller than it has in years. Friends keep asking what I’ve been doing differently.”

Mike L.

58 years old

Cheyenne A.
“I have naturally fine, thin hair, and I’ve always been insecure about wearing it down because I feel like so much of my part and scalp shows. I’ve tried supplements and other serums, but re:you has been incredible! Two months in, I’m feeling really confident and wearing my hair down so much more!”

Cheyenne A.

32 years old

Leahna L.
“I wasn’t expecting to be this excited, but I’m actually noticing my thinning spots starting to fill in. It’s so easy to use that it’s become part of my daily routine and I’m thrilled with the progress I’ve seen.”

Leahna L.

48 years old

Pete N.
“RE:YOU feels like a really high-quality product. It has a nice, premium feel to it. It definitely gives you that luxury experience right from the start.”

Pete N.

50 years old

Linda C.
“What I love most is how lightweight the serum feels. It absorbs quickly and doesn’t leave any residue. After a month of use, I started noticing new baby hairs around my hairline and my hair overall feels stronger and more resilient.”

Linda C.

49 years old

Jennifer B.
“I was skeptical at first because I’ve tried so many hair products with little success. RE:YOU has been different. My hair looks noticeably thicker, my scalp feels healthier, and I’ve received several compliments on how full my hair looks lately.”

Jennifer B.

55 years old

Yulin Z.
”I’ve been dealing with thinning hair for years and had tried everything. After a few months with RE:YOU, I started noticing baby hairs along my part and my ponytail actually feels fuller. At 52, I honestly didn’t expect to see results like this.”

Yulin Z.

52 years old

Coralie L.
“I’ve tried a lot of hair thickening products over the past few years, so I wasn’t expecting much from RE:YOU. I really like how it feels on my scalp, it absorbs quickly and doesn’t leave any residue or make my hair greasy. After just a few weeks, I’m already noticing a difference around my temples, and I’m looking forward to seeing how it continues to work.”

Coralie L.

51 years old

Tina L.
“As someone experiencing menopause, I’ve noticed changes in my hair and brows over the years. I love that RE:YOU’s lightweight, non-greasy formulas fit easily into my daily routine. I’m excited to continue using them to support fuller, healthier-looking hair and brows over time.”

Tina L.

58 years old

Emma G.
“I work in the cosmetic research industry myself and have seen countless products put through weak clinical testing or no testing at all. Wasn’t surprised to see how well RE:YOU works given that it’s backed by such a large and rigorous clinical study. Worth every penny.”

Emma G.

26 years old

Jacqueline W.
“The Hair Revival Serum is lightweight and never leaves my hair feeling greasy or weighed down. I can apply it, style my hair, and go, which I love. It gives me a simple way to care for my hair without adding extra effort to my day. I also appreciate that it’s unscented, non-hormonal, and drug-free.”

Jacqueline W.

57 years old

Mike L.
“I started noticing my hair thinning around the crown and wasn’t sure anything would help at my age. A few months in with RE:YOU, my hair feels thicker and looks fuller than it has in years. Friends keep asking what I’ve been doing differently.”

Mike L.

58 years old

Cheyenne A.
“I have naturally fine, thin hair, and I’ve always been insecure about wearing it down because I feel like so much of my part and scalp shows. I’ve tried supplements and other serums, but re:you has been incredible! Two months in, I’m feeling really confident and wearing my hair down so much more!”

Cheyenne A.

32 years old

Leahna L.
“I wasn’t expecting to be this excited, but I’m actually noticing my thinning spots starting to fill in. It’s so easy to use that it’s become part of my daily routine and I’m thrilled with the progress I’ve seen.”

Leahna L.

48 years old

Pete N.
“RE:YOU feels like a really high-quality product. It has a nice, premium feel to it. It definitely gives you that luxury experience right from the start.”

Pete N.

50 years old

Linda C.
“What I love most is how lightweight the serum feels. It absorbs quickly and doesn’t leave any residue. After a month of use, I started noticing new baby hairs around my hairline and my hair overall feels stronger and more resilient.”

Linda C.

49 years old

Jennifer B.
“I was skeptical at first because I’ve tried so many hair products with little success. RE:YOU has been different. My hair looks noticeably thicker, my scalp feels healthier, and I’ve received several compliments on how full my hair looks lately.”

Jennifer B.

55 years old

Yulin Z.
”I’ve been dealing with thinning hair for years and had tried everything. After a few months with RE:YOU, I started noticing baby hairs along my part and my ponytail actually feels fuller. At 52, I honestly didn’t expect to see results like this.”

Yulin Z.

52 years old

Coralie L.
“I’ve tried a lot of hair thickening products over the past few years, so I wasn’t expecting much from RE:YOU. I really like how it feels on my scalp, it absorbs quickly and doesn’t leave any residue or make my hair greasy. After just a few weeks, I’m already noticing a difference around my temples, and I’m looking forward to seeing how it continues to work.”

Coralie L.

51 years old

Tina L.
“As someone experiencing menopause, I’ve noticed changes in my hair and brows over the years. I love that RE:YOU’s lightweight, non-greasy formulas fit easily into my daily routine. I’m excited to continue using them to support fuller, healthier-looking hair and brows over time.”

Tina L.

58 years old

Emma G.
“I work in the cosmetic research industry myself and have seen countless products put through weak clinical testing or no testing at all. Wasn’t surprised to see how well RE:YOU works given that it’s backed by such a large and rigorous clinical study. Worth every penny.”

Emma G.

26 years old

Jacqueline W.
“The Hair Revival Serum is lightweight and never leaves my hair feeling greasy or weighed down. I can apply it, style my hair, and go, which I love. It gives me a simple way to care for my hair without adding extra effort to my day. I also appreciate that it’s unscented, non-hormonal, and drug-free.”

Jacqueline W.

57 years old

Mike L.
“I started noticing my hair thinning around the crown and wasn’t sure anything would help at my age. A few months in with RE:YOU, my hair feels thicker and looks fuller than it has in years. Friends keep asking what I’ve been doing differently.”

Mike L.

58 years old

Cheyenne A.
“I have naturally fine, thin hair, and I’ve always been insecure about wearing it down because I feel like so much of my part and scalp shows. I’ve tried supplements and other serums, but re:you has been incredible! Two months in, I’m feeling really confident and wearing my hair down so much more!”

Cheyenne A.

32 years old

Leahna L.
“I wasn’t expecting to be this excited, but I’m actually noticing my thinning spots starting to fill in. It’s so easy to use that it’s become part of my daily routine and I’m thrilled with the progress I’ve seen.”

Leahna L.

48 years old

Pete N.
“RE:YOU feels like a really high-quality product. It has a nice, premium feel to it. It definitely gives you that luxury experience right from the start.”

Pete N.

50 years old

Linda C.
“What I love most is how lightweight the serum feels. It absorbs quickly and doesn’t leave any residue. After a month of use, I started noticing new baby hairs around my hairline and my hair overall feels stronger and more resilient.”

Linda C.

49 years old

Jennifer B.
“I was skeptical at first because I’ve tried so many hair products with little success. RE:YOU has been different. My hair looks noticeably thicker, my scalp feels healthier, and I’ve received several compliments on how full my hair looks lately.”

Jennifer B.

55 years old

Yulin Z.
”I’ve been dealing with thinning hair for years and had tried everything. After a few months with RE:YOU, I started noticing baby hairs along my part and my ponytail actually feels fuller. At 52, I honestly didn’t expect to see results like this.”

Yulin Z.

52 years old

Coralie L.
“I’ve tried a lot of hair thickening products over the past few years, so I wasn’t expecting much from RE:YOU. I really like how it feels on my scalp, it absorbs quickly and doesn’t leave any residue or make my hair greasy. After just a few weeks, I’m already noticing a difference around my temples, and I’m looking forward to seeing how it continues to work.”

Coralie L.

51 years old

Tina L.
“As someone experiencing menopause, I’ve noticed changes in my hair and brows over the years. I love that RE:YOU’s lightweight, non-greasy formulas fit easily into my daily routine. I’m excited to continue using them to support fuller, healthier-looking hair and brows over time.”

Tina L.

58 years old

Emma G.
“I work in the cosmetic research industry myself and have seen countless products put through weak clinical testing or no testing at all. Wasn’t surprised to see how well RE:YOU works given that it’s backed by such a large and rigorous clinical study. Worth every penny.”

Emma G.

26 years old

Jacqueline W.
“The Hair Revival Serum is lightweight and never leaves my hair feeling greasy or weighed down. I can apply it, style my hair, and go, which I love. It gives me a simple way to care for my hair without adding extra effort to my day. I also appreciate that it’s unscented, non-hormonal, and drug-free.”

Jacqueline W.

57 years old

Clinically Proven Results

The Science Doesn’t Lie.
Neither Do the Clinical Results.

We conducted a 190-participant clinical trial, testing RE:YOU head-to-head against minoxidil, the gold-standard hair treatment.

NOVOGRO serum bottle
0%

of users saw thicker, fuller hair in 90 days.

0%

of users saw new growth in areas where the serum was applied.

0.0X

more users saw improvement in overall hair thinning compared to minoxidil.

0%

less hair loss when measured by comb test (26% better than minoxidil)

View Full Clinical Trial Results
Developed with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stages

Frequently Asked Questions

FAQ
Most hair products are either decades-old drugs with side effects (like minoxidil) or botanical blends without real clinical data. RE:YOU is neither. It is powered by NOVOGRO™, a proprietary set of molecules invented to tackle the root causes of hair thinning, and backed by a 190-participant clinical trial. 90-day results showed a 58% reduction in hair loss and breakage, with satisfaction nearly tripling over 90 days. If you are looking for results you can see and data you can trust, yes, it is worth it.
Yes. RE:YOU is effective across hair types, textures, and tones. Our clinical trial included women with straight, wavy, curly, and coily hair, and results were consistent across all groups.

One 35 mL bottle lasts about 30 days when used as directed. Clinical results were measured at 90 days, so we recommend a three-bottle commitment to see the full effect.

If you do not see or feel a difference after 90 days of consistent use, we will refund your money. No shipping the products back. Please follow the instructions on our guarantee page to qualify. We just ask you to track your progress which should also help you stay consistent enough to see results!

Yes, our product is designed for both men and women experiencing hair thinning or increased shedding. It supports healthier, fuller-looking hair regardless of gender and is suitable for all hair types.
Yes. RE:YOU doesn't contain minoxidil and can be used around pets safely.
Woman with long, healthy hair

Ready to Grow?

90% of users saw thicker hair after just 90 days