Dual-Path Hair Revival Serum
for thinning hair
A water-based daily hair serum that features rigorously validated proprietary NOVOGRO™ molecules to support hair density, promote fuller-looking hair, and reduce visible shedding without drugs or hormones.
90% of users saw thicker hair after just 90 days†
1.7x more users saw improvement in overall thinning compared to minoxidil†
58% Less shedding in 90 days (26% better than minoxidil)†
30-Day Supply
SAVE 25%$141
$188
$4.70/day
- FREE Welcome Gift ($28)
- Refill Every 30 Days
- FREE Shipping
- Pause or Cancel Anytime
$28
FREE Signature Scalp Massager
90-Day Supply
SAVE 43%$321
$564
$3.57/day
- FREE Welcome Gifts ($84)
- Refill Every 90 Days
- FREE Shipping
- Pause or Cancel Anytime
- 90-Day Money-Back Guarantee
Free Welcome Gifts ($84)
$28
FREE Signature
Scalp Massager
$56
FREE Luxe
Cosmetic Bag
180-Day Supply
SAVE 47%$598
$1,128
$3.32/day
- FREE Welcome Gifts ($100)
- Refill Every 180 Days
- FREE Shipping
- Pause or Cancel Anytime
- 90-Day Money-Back Guarantee
Free Welcome Gifts ($100)
$28
FREE Signature
Scalp Massager
$56
FREE Luxe
Cosmetic Bag
$16
FREE Premium
Hair Clip
90 Day Money Back Guarantee
Dermatologist-backed innovation
Rigorously clinically tested
What Our Users Are Saying
Frequently Asked Questions
One 35 mL bottle lasts about 30 days when used as directed. Clinical results were measured at 90 days, so we recommend a three-bottle commitment to see the full effect.
If you do not see or feel a difference after 90 days of consistent use, we will refund your money. No shipping the products back. Please follow the instructions on our guarantee page to qualify. We just ask you to track your progress which should also help you stay consistent enough to see results!
What Our Users Are Saying
As Featured In
Clinical proof
One of the Most Rigorous Clinical Trials Ever Run in the Beauty Industry.
Most companies juice efficacy results with small sample sizes, self-reported surveys, and biased experiment design. We did the opposite. We invested $500,000 in a 190-participant clinical trial, testing RE:YOU head-to-head against minoxidil, the gold-standard hair treatment.
Participant 034
Age: 65
Participant 112
Age: 49
Participant 148
Age: 60
Participant 113
Age: 58
Participant 034
Age: 65
0.0x
more hairs in 90 days†
0%
increase in hair density in 90 days†
0%
of users saw thicker hair after just 90 days†
Comparison
Why Traditional Solutions Have Failed
Many discover RE:YOU after trying a prescription, a supplement, or a cosmetic serum. Here's how RE:YOU compares.
THE LEADING PRESCRIPTION
Visible Results
As early as 30 days*
Typically 6–12 months
Speed
Up to 1.7x better for thinning hair*
Baseline
Side Effects
Hormone-free, no drug side effects*
May cause irritation, facial hair, and other effects
Initial Shedding Phase
No reported shedding phase*
Often worsens before it improves
How it Works
Restores follicle metabolism and growth signaling*
Primarily increases scalp blood flow
Texture
Lightweight, water-based formula
Often oil-based, thick or heavy
* Measured in a double-blind, head-to-head clinical study. Results may vary.
experts and press
Recommended by Experts
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D nurse with 2M followers
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D nurse with 2M followers
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D nurse with 2M followers
Customer Reviews
Yulin Z.
52 years old
Linda C.
49 years old
Jennifer B.
55 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
longterm hair health
Visible Improvements Over Time
Hour 1
Absorbs in seconds. No residue, no stickiness.
Day 30
Scalp feels calmer and more balanced. Shedding starts to slow.
Day 60
Baby hairs visible at the hairline and part. Existing strands feel thicker.
Day 90
Visibly denser, fuller hair, backed by clinically measured gains in count and density.
Lana Parrilla
Hollywood Actress
Our Solution
3 Breakthrough Molecules.
One Healthier Hair Ecosystem.
RE:YOU was designed to support multiple pathways associated with hair follicle and scalp environment health. Our Harvard-trained scientists screened over 20 million molecules to discover the NOVOGRO™ molecules that are specific, effective, and safe.
Description
Revitalizes and energizes the growth engine.
Results
Helps support thicker, and denser-looking hair by improving hair follicle health.
Inside Your Follicle
how to use
Once Daily
A simple moment of care for fuller-looking hair
Step 1
Part hair to expose areas of concern such as the hairline, part line, or crown.
Part hair to expose areas of concern such as the hairline, part line, or crown.
Step 2
Apply 1-2 full droppers directly onto the dry scalp. The serum absorbs in seconds.
Apply 1-2 full droppers directly onto the dry scalp. The serum absorbs in seconds.
Step 3
Massage into scalp for 30 seconds until absorbed. Using the RE:YOU Hair Massager boosts circulation and helps the NOVOGRO™ molecules do their work.
Massage into scalp for 30 seconds until absorbed. Using the RE:YOU Hair Massager boosts circulation and helps the NOVOGRO™ molecules do their work.
Step 4
Use once daily. Weightless, non-sticky, and designed for everyday wear. Style your hair as usual.
Use once daily. Weightless, non-sticky, and designed for everyday wear. Style your hair as usual.