Clinically Tested. 90-Day Money-Back Guarantee.

RE:YOU
  • 90-Day Guarantee
  • Clinically Tested

Grow Fuller, Thicker & Healthier Hair in 90 Days

RE:YOU is powered by NOVOGRO™, 3 breakthrough molecules clinically-proven to outperform the gold standard by 1.7 times.

Lana Parrilla

Hollywood Actress

As Featured In

Suitable for All Genders

Newly Invented Molecules for Thinning Brows.

Dual-Path Brow Serum

derm-backed

Starts at $106/month $128

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Suitable for All Genders

Newly Invented Molecules for Hair Thinning.

Dual-Path Hair Revival Serum

clinically tested

Starts at $99/month $188

Shop Now

Suitable for All Genders

Newly Invented Molecules for Thinning Brows.

Dual-Path Brow Serum

derm-backed

Starts at $106/month $128

Shop Now

Suitable for All Genders

Newly Invented Molecules for Hair Thinning.

Dual-Path Hair Revival Serum

clinically tested

Starts at $99/month $188

Shop Now
Developed with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stagesDeveloped with dermatologistsFree gifts with purchaseHormone-freeOutperforms other serums and minoxidilDesigned for all life stages

Before & after

Visible Results.
Real People.

Representative before-and-after photography from participants following 90 days of consistent use.

Before
After
Crown before photo

Participant 034

Age: 65

Crown after photo
Before
After
Mid-Scalp before photo

Participant 112

Age: 49

Mid-Scalp after photo
Before
After
Diffuse Thinning before photo

Participant 148

Age: 60

Diffuse Thinning after photo
Before
After
Hairline & Part Line before photo

Participant 113

Age: 58

Hairline & Part Line after photo

experts and press

Recommended by Experts

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Dr. Daniel Sugai

Dr. Daniel Sugai

Board Certified Dermatologist

Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.

Dr. Katie Beleznay

Dr. Katie Beleznay

Board Certified Dermatologist

What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.

Lana Parrilla

Lana Parrilla

Hollywood Actress

Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.

Dr. Joe, M.D.

Dr. Joe, M.D.

ER Doctor, 5M+ Followers

RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.

Ariel Dai

Ariel Dai

Dermatology Physician Assistant

I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.

Chris Han

Chris Han

Beauty Influencer, 5M+ Followers

What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.

Miriam Ezagui

Miriam Ezagui

L&D Nurse with 2M followers

I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.

Customer Reviews

“I was skeptical at first because I’ve tried so many hair products with little success. RE:YOU has been different. My hair looks noticeably thicker, my scalp feels healthier, and I’ve received several compliments on how full my hair looks lately.”

Jennifer B.

55 years old

”I’ve been dealing with thinning hair for years and had tried everything. After a few months with RE:YOU, I started noticing baby hairs along my part and my ponytail actually feels fuller. At 52, I honestly didn’t expect to see results like this.”

Yulin Z.

52 years old

“What I love most is how lightweight the serum feels. It absorbs quickly and doesn’t leave any residue. After a month of use, I started noticing new baby hairs around my hairline and my hair overall feels stronger and more resilient.”

Linda C.

49 years old

“I was skeptical at first because I’ve tried so many hair products with little success. RE:YOU has been different. My hair looks noticeably thicker, my scalp feels healthier, and I’ve received several compliments on how full my hair looks lately.”

Jennifer B.

55 years old

”I’ve been dealing with thinning hair for years and had tried everything. After a few months with RE:YOU, I started noticing baby hairs along my part and my ponytail actually feels fuller. At 52, I honestly didn’t expect to see results like this.”

Yulin Z.

52 years old

Clinically Proven Results

The Science Doesn’t Lie.
Neither Do the Clinical Results.

We conducted a 190-participant clinical trial, testing RE:YOU head-to-head against minoxidil, the gold-standard hair treatment.

NOVOGRO serum bottle
0%

of users saw thicker, fuller hair in 90 days.

0%

of users saw new growth in areas where the serum was applied.

0.0X

more users saw improvement in overall hair thinning compared to minoxidil.

0%

less hair loss when measured by comb test (26% better than minoxidil)

View Full Clinical Trial Results

Our Proprietary Science

The Answer to Your Hair Thinning
Lives Beneath the Surface.

Hair thins because your follicles start losing energy and the scalp environment around them is no longer supporting growth. Aging, menopause, and stress all accelerate this decline. Most products address one of these, or neither. RE:YOU was built to tackle both.

The hair growth phase (anagen) requires tremendous cellular energy. NOVOGRO™ 623 and 624 supports the health of the hair follicle, the command center of growth 1. This supports healthier, thicker, and denser hair.

Follicle growth requires an optimal scalp environment 2. NOVOGRO™ 273 helps restore the scalp environment, supporting the nourished foundation for optimal growth.

  1. 1.Paus, R., et al. New England Journal of Medicine, 1999
  2. 2.Yano, K., et al., Journal of Clinical Investigation, 2001

Frequently Asked Questions

FAQ
Most hair products are either decades-old drugs with side effects (like minoxidil) or botanical blends without real clinical data. RE:YOU is neither. It is powered by NOVOGRO™, a proprietary set of molecules invented to tackle the root causes of hair thinning, and backed by a 190-participant clinical trial. 90-day results showed a 58% reduction in hair loss and breakage, with satisfaction nearly tripling over 90 days. If you are looking for results you can see and data you can trust, yes, it is worth it.
Yes. RE:YOU is effective across hair types, textures, and tones. Our clinical trial included women with straight, wavy, curly, and coily hair, and results were consistent across all groups.

One 35 mL bottle lasts about 30 days when used as directed. Clinical results were measured at 90 days, so we recommend a three-bottle commitment to see the full effect.

If you do not see or feel a difference after 90 days of consistent use, we will refund your money. No shipping the products back. Please follow the instructions on our guarantee page to qualify. We just ask you to track your progress which should also help you stay consistent enough to see results!

Yes, our product is designed for both men and women experiencing hair thinning or increased shedding. It supports healthier, fuller-looking hair regardless of gender and is suitable for all hair types.
Yes. RE:YOU doesn't contain minoxidil and can be used around pets safely.
Woman with long, healthy hair

Ready to Grow?

90% of users saw thicker hair after just 90 days