Better Science,
Designed for Visibly
Thinning Hair
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both the follicle and the healthy scalp environment needed for hair growth.”
As Featured In
Our Proprietary Science
The Answer to Your Hair Thinning Lives Beneath the Surface.
Hair thins because your follicles start losing energy and the scalp environment around them is no longer supporting growth. Aging, menopause, and stress all accelerate this decline. Most products address one of these, or neither. RE:YOU was built to tackle both.
The hair growth phase (anagen) requires tremendous cellular energy. NOVOGRO™ 623 and 624 supports the health of the hair follicle, the command center of growth 1. This supports healthier, thicker, and denser hair.
Follicle growth requires an optimal scalp environment 2. NOVOGRO™ 273 helps restore the scalp environment, supporting the nourished foundation for optimal growth.
- 1.Paus, R., et al. New England Journal of Medicine, 1999
- 2.Yano, K., et al., Journal of Clinical Investigation, 2001
Suitable for All Genders
Newly Invented Molecules for Hair Thinning.
best sellerDual-Path Hair Revival Serum
$110 $138
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experts and press
Recommended by Experts
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
Dr. Daniel Sugai
Board Certified Dermatologist
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
Dr. Katie Beleznay
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
Lana Parrilla
Hollywood Actress
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
Ariel Dai
Dermatology Physician Assistant
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
Chris Han
Beauty Influencer, 5M+ Followers
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
Miriam Ezagui
L&D Nurse with 2M followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
Melissa Gisoni
Star of the series Dance Moms
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
- Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
- Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
“Many of my patients have become frustrated with traditional therapies, so it is exciting to see promising new approaches emerge. Of course, great science only matters if people can consistently use the product. RE:YOU’s lightweight, non-greasy formulas feel more like skincare serums, making them easy to apply and seamlessly incorporate into a daily routine.”
- Dr. Daniel Sugai
Board Certified Dermatologist
“What excites me about RE:YOU is its novel dual-pathway approach, using molecules developed specifically for hair thinning to support both activity within the follicle and the surrounding environment needed for healthy hair growth. It is thoughtfully formulated with pregnancy and breastfeeding in mind, making it an especially interesting option for women.”
- Dr. Katie Beleznay
Board Certified Dermatologist
“Hair health has always been important to me, but I’ve often felt frustrated by how many products promise results without addressing the root of the issue. That’s why RE:YOU feels so different to me. It’s become a part of my daily routine.”
- Lana Parrilla
Hollywood Actress
“RE:YOU impresses me because it takes a science-first approach to fuller-looking hair by supporting both follicle activity and the scalp environment. It’s non-hormonal, thoughtfully developed, and backed by clinical studies.”
- Dr. Joe, M.D.
ER Doctor, 5M+ Followers
“I’m always looking for products backed by innovative science—not just marketing claims. What makes RE:YOU stand out is its proprietary NOVOGRO™ technology, which takes a unique approach on targeting mechanisms that help support both a healthier scalp environment and follicular health.”
- Ariel Dai
Dermatology Physician Assistant
“What stood out to me about RE:YOU is how seamlessly it fits into a real beauty routine. It feels like an extension of skincare, just for the scalp and hair follicles. I love how it supports the look of fuller, healthier-looking hair over time, while still feeling lightweight and easy to stay consistent with.”
- Chris Han
Beauty Influencer, 5M+ Followers
“I’ve been using RE:YOU for a few months and love the results! I noticed my hair got thinner following each pregnancy but with RE:YOU I’m starting to see regrowth. I also love the way the serum feels when I apply it to my scalp.”
- Miriam Ezagui
L&D Nurse with 2M followers
“Menopause has been a journey, and one of the hardest parts for me was seeing the changes in my hair. Finding re:you Hair has been such a blessing. Every day it reminds me to take care of myself, and with every step, I feel a little more like me again. It’s not just about my hair—it’s about feeling confident, beautiful, and embracing this season of life.”
- Melissa Gisoni
Star of the series Dance Moms
“I’ve been using RE:YOU for a month now, and as someone with curly hair, I love how easily it integrates into my morning flow. There are no strong smells or oily textures like with other available products. Scientifically, I love how the company employs the rigorous scientific method to innovate a field that has been otherwise stagnant, and it pays off!”
- Dr. Christina Tringides, PhD
Assistant Professor of Materials Science and Nanoengineering
Before & after
Visible Results.
Real People.
Representative before-and-after photography from participants following 90 days of consistent use.
Age: 60
Age: 49
Age: 60
Age: 58
Age: 60
Customer Reviews
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
Mike L.
58 years old
Cheyenne A.
37 years old
Leahna L.
48 years old
Pete N.
50 years old
Linda C.
49 years old
Jennifer B.
55 years old
Yulin Z.
52 years old
Coralie L.
51 years old
Tina L.
58 years old
Emma G.
26 years old
Jacqueline W.
57 years old
Kristin K.
51 years old
The Science Doesn’t Lie.
Neither Do the Clinical Results.
We conducted a 190-participant clinical trial, testing RE:YOU head-to-head against minoxidil, the gold-standard hair treatment.
of users experienced less shedding in 90 days.†
of users saw thicker-looking hair after 90 days.†
more hair growth with RE:YOU vs. minoxidil after 90 days.†
less hair loss when measured by comb test (44% better than minoxidil)†
The Science Doesn’t Lie.
Neither Do the Clinical Results.
We conducted a 190-participant clinical trial, testing RE:YOU head-to-head against minoxidil, the gold-standard hair treatment.
Frequently Asked Questions
One 35 mL bottle lasts about 30 days when used as directed. Clinical results were measured at 90 days, so we recommend a three-bottle commitment to see the full effect.
If you do not see or feel a difference after 90 days of consistent use, we will refund your money. No shipping the products back. Please follow the instructions on our guarantee page to qualify. We just ask you to track your progress which should also help you stay consistent enough to see results!
